PureCars provides digital advertising services to the automotive sector, combining a customer data platform, advertising data and AI-powered tooling to help dealerships run data-driven, multichannel campaigns. Its technical work spans customer data platforms, marketing attribution, advertising analytics and cross-channel campaign delivery, with artificial intelligence applied directly to how dealer advertising is planned and executed.
Two products anchor the offering. The AutoMiner is a customer data platform designed to remove friction between data and delivery in dealership advertising. RylieAI is an AI-powered advertising solution for dealerships. The company also sells automotive advertising data intended to inform dealer advertising decisions.
PureCars reports more than 18 years of experience in the field and over 25 OEM-certified digital provider partnerships. It works with thousands of dealers and maintains advertising platform partnerships with Google, Meta, Amazon, Spotify, Disney+ and Microsoft. The company describes its teams as automotive marketing veterans, analysts and strategists, working in a consultative mode oriented towards long-term client relationships and to driving sales and service orders at lower cost, rather than simply running campaigns.
