DealerBuilt develops configurable dealership management software for automotive retailers in the United States. Its work spans customer relationship management, document management, fraud protection, marketing analytics, and data configuration and validation. The company sells across sales, implementation, customer support, and product development, and describes its approach as "built by dealers for dealers".
The product portfolio is organised around several brands. Lightyear supports enterprise dealer management and related dealership operations; Oplogic covers customer relationships, desking, and finance and insurance menus; iService handles service-lane operations; and Vistadash provides marketing analytics. The software is designed to be flexible and configurable, adaptable to different processes, goals, and dealership sizes.
Customers range from individual dealerships to larger dealer groups, including some of the highest-volume stores and groups in the United States. Implementation specialists work directly with customers on requirements, configuration, data validation, training, and adoption, while support teams handle ongoing troubleshooting and customer education. Customer feedback is used to improve the products.
The workplace is described as fast-paced, customer-focused, and project-driven, with cross-functional communication expected across teams.
