Orbee provides a data infrastructure layer and data workbench purpose-built for the automotive retail ecosystem. The platform enables dealerships to centralise, enrich and activate first-party data for marketing, analytics and AI applications. Its technical domains span data lake and ingest, data cataloguing, identity resolution, audience segmentation, behavioural analytics, real-time data activation, data federation, and no-code/low-code data tooling, alongside AI and machine-learning applications.
The Orbee Data Workbench allows dealerships to slice first-party audiences, build custom reports and publish segments without writing SQL. Supporting components include a data lake and ingest layer, a data catalogue, a native object data model, a no-code Data Studio, identity resolution, behavioural exploration tools and real-time activation. The system is designed around dealer ownership of data and an OEM-program-friendly federation approach, with emphasis on SQL-free tooling for non-technical users.
Orbee reports that more than 3,000 dealerships are connected to its platform, which stores 150 billion records and processes over 50 million events daily across 60 or more native integrations. The company serves automotive dealerships and OEM automotive programs.
