Fullpath is a technology company operating in the automotive retail sector across North America. It serves over 2,000 dealerships, providing them with tools to manage and activate their customer data.
The company's core offering is its Enhanced Customer Data Platform (CDXP). This platform is designed to unify fragmented first-party data from various dealership systems into a single, actionable source of truth. On top of this unified data layer, Fullpath applies artificial intelligence and marketing automation to enable hyper-personalized customer experiences.
Fullpath's technical work sits at the intersection of customer data platforms, AI, marketing automation, and data unification, all within the specific context of the automotive dealership industry.
