Dentsu is a multinational advertising and communications group founded in 1901, operating in approximately 120 countries. With over 68,000 employees, it reported net revenue of 1.2 trillion yen for fiscal year 2024, placing it among the top advertising agency networks globally.
The company positions itself as an integrated growth and transformation partner, delivering end-to-end experience transformation by combining services across Media, Customer Experience Management (CXM), and Creative. Its technical domains span CXM, data analytics, technology integration, creative services, and media services.
Dentsu operates through a network of leadership brands, including Merkle (focused on data-driven CXM), Carat and dentsu X (media and communications), iProspect (digital performance marketing), and Dentsu Creative (creative services). These entities serve clients across industries worldwide.
