DCMN GmbH builds proprietary technology for measuring and buying video advertising. Founded in 2010 and headquartered in Berlin, the firm works with international D2C brands and digital startups, combining creative brand-building with data-driven performance video across CTV, TV, Online Video, DOOH and social media. It describes itself as a Total Video Brandformance Agency, and is a proponent of the "Brandformance" concept, which pairs creative brand power with performance measurement.
Two products anchor its technical stack. DC Analytics provides TV measurement, letting brands track and optimise campaigns across channels. DC Audience handles programmatic TV buying, with cross-channel tracking and optimisation in real time. The associated engineering work spans programmatic TV buying, TV measurement and analytics, cross-channel campaign tracking and optimisation, media buying, real-time campaign analytics and video advertising technology.
The company has been in operation for more than 14 years and lists HelloFresh, Deezer, Wooga, GetYourGuide and Monday.com among its client brands. Its work is oriented towards cross-border campaigns for international brands. Offices are located in Berlin (headquarters), Munich, Amsterdam, London, Paris and New York.
