Haus Analytics, founded in 2021, is an incrementality platform that leverages AI-powered experimentation and causal marketing mix modeling to measure the true business impact of marketing investments. The company's technical domains include causal inference, AI experimentation, marketing mix modeling, and data science.
The platform offers products such as GeoLift for geo-based incrementality testing, Causal MMM for media mix optimization, and Causal Attribution for daily reporting. These tools are applied across industries including gaming, consumer electronics, software, health & wellness, and beauty.
Haus Analytics has optimized billions of dollars in ad spend annually and was recognized as a LinkedIn Top Startup in 2024 and 2025. The team comprises PhD economists, data scientists, and growth experts, with a mission to democratize access to causal inference tools and a commitment to scientific precision in marketing measurement.
