Founded in 2010, JustFoodForDogs is a pet nutrition company that produces fresh, whole-food meals for dogs using 100% human-grade, USDA-certified ingredients. The company's meals are formulated by board-certified veterinary nutritionists and are designed to be up to 40% more digestible than traditional kibble. JustFoodForDogs operates at the intersection of pet nutrition, veterinary science, and food science.
The company has pursued a research-driven approach to pet food. It was the first pet food company to conduct humane feeding trials at major universities, and its findings have been published in peer-reviewed journals. This scientific rigour underpins its product development, with a focus on transparency - including open-kitchen models where food preparation is visible to customers.
JustFoodForDogs positions itself within the pet food, pet nutrition, and veterinary industry verticals. The company culture emphasises science-based nutrition and a commitment to improving dogs' lives through evidence rather than marketing claims.
