Madhive builds advertising technology for local media. Its core product is a fully customizable CTV (connected TV) advertising platform designed to run efficient, high-impact campaigns that reach local audiences at national scale, drawing on premium programmatic supply partnerships. Alongside the platform, the company provides end-to-end campaign tools covering planning, audience targeting and full-funnel measurement, built for local media sales teams and advertisers in the United States.
The company's technical work spans connected TV and streaming media technology, ad serving and programmatic supply, audience targeting and local reach, and campaign measurement and analytics. In partnership with Frequence, Madhive powers advertising campaigns for small and medium businesses; the joint solution drives campaigns for over 30,000 small and medium businesses per day. Partners named in the company's ecosystem include Fox, Scripps and other top broadcasters.
Madhive describes its approach as developing solutions hand-in-hand with local media professionals, with a mission of democratizing access to technology and connecting local advertisers with the communities they serve. The company operates across local markets in the United States and works within the local media, broadcasting, streaming and digital advertising verticals.
