Big Happy is an AdTech platform company founded in 2019 that builds end-to-end infrastructure for mobile and digital out-of-home (DOOH) advertising. Its platform spans the full campaign lifecycle, from creative development through media activation to measurement and analytics. The company was founded by a group of media buyers and mobile ad tech practitioners.
Technical work at Big Happy covers AdTech platform development, creative technology, campaign measurement and analytics, and media activation. Creative capabilities include cinematic 3D storytelling and immersive mobile experiences. Through industry integrations, the platform reaches more than 7,000 mobile publishers and has access to over 1 million DOOH screens across North America.
Big Happy reports an average unaided brand recall of 75% across its campaigns, 21% higher than direct competitors. The company serves Fortune 500 brands and works across the entertainment, consumer packaged goods, automotive and retail verticals. Its stated focus is on capturing consumer attention, raising brand recall and delivering measurable results, combining creative technology with deep industry integrations.
