Messagepoint develops AI-powered customer communications management (CCM) software that governs how complex customer communications are created, managed and delivered across digital and print channels. The company is headquartered in Toronto, Canada, with employees across four countries: Canada, the United States, France and the United Kingdom. It was originally founded as Prinova Corp and rebranded to Messagepoint Inc. in March 2017.
Artificial intelligence sits at the centre of the platform. MARCIE is the content intelligence engine within Messagepoint, applying large language models to customer communications content, and MARCIEAssist extends this with agentic AI that automates the work of customer communications management. MARCIE Assure provides AI-powered quality assurance for Medicare Advantage communications. Technical work spans content intelligence, LLMs, agentic AI, quality-assurance automation and no-code platform development aimed at enabling business users, as well as cloud-based delivery and enterprise system integration, including with Salesforce.
The product suite includes Messagepoint Content Hub, Messagepoint Composer, Messagepoint Connected, Messagepoint ECP, Rationalizer and Healthcare Touchpoint Exchange, supporting personalisation and compliant communications for insurance, financial services, healthcare, mortgage servicing, government and print service providers.
Messagepoint has been named a Leader on the Aspire CCM-CXM Technology Vendors Leaderboard for multiple consecutive years and won the AI Breakthrough Award for "Best AI-based Solution for Insurance". The company runs a partner programme for global consultancies, systems integrators and print services providers.
