Recharge, founded in 2014 and headquartered in Santa Monica, California, is a subscription management platform for e-commerce brands. The company provides tools for setting up and scaling subscription programmes, including customer portals, churn prevention, analytics, loyalty rewards, and SMS-based concierge services. It serves more than 20,000 brands globally and has secured $277 million in growth-stage funding.
The company's technical work spans e-commerce technology and data analytics. Recharge leverages data from over 100 million shoppers, which it uses to power its suite of subscription, retention, and engagement tools. Its analytics capabilities are designed to help brands make data-driven decisions across subscription management, upselling, and cross-selling. The platform commands a significant share of Shopify's subscription ecosystem - 71% - giving it access to a large and growing dataset of consumer purchasing behaviour.
For engineers and data professionals, the scale of the operation presents substantive technical challenges: processing and deriving insight from over 100 million shopper profiles, building churn-prevention models, and supporting real-time analytics for more than 20,000 merchant partners. The company's stated culture emphasises accountability, collaboration, iteration, and attention to detail.
