Terrific is a white-label social commerce platform that lets e-commerce stores run live shopping events and embed shoppable video directly on their own websites. The company, founded in 2021, provides the infrastructure for brands to build interactive shopping experiences - including live video, AI agents, creators and content - on domains they control, rather than on third-party social platforms.
Its product line combines several capabilities. Live shopping events are streamed in real time across multiple social channels simultaneously, with interactive features such as live chat, polls and Q&A sessions. Shoppable video allows customers to add products to their carts directly from video content embedded on brand sites, while AI agent capabilities are integrated into the same commerce experience alongside live video and creators.
Terrific works with clients including Sears, LG, Reebok, Claro and Bloomberg. Customer streaming activity spans Latin America, Europe and Israel, and serves verticals including e-commerce, sports, beauty, fashion retail, media publishing and consumer electronics.
The company's stated position is that customer data should belong to the brands that earn it, not to third-party platforms. Its technical work covers live video streaming, shoppable and interactive video, real-time multi-channel streaming, social commerce technology and AI agents.
