8x8, Inc. is an American cloud communications software company that builds AI-powered products for contact centres, unified communications and programmable messaging. Founded in 1987 as Integrated Information Technology, the firm began life in the semiconductor business before reinventing itself as a provider of cloud communications and customer experience software.
The company's main product, the 8x8 Platform, combines Contact Center, Unified Communications and CPaaS APIs within a single ecosystem sharing one unified data model. Artificial intelligence is applied throughout the stack, with the stated aim of supporting personalised customer journeys, operational efficiency and team collaboration. The platform is designed for businesses in the customer experience, information technology and enterprise software sectors.
Having operated for more than three decades, 8x8 positions itself as a leading provider of AI-powered cloud communications and customer experience software. Its stated focus is on helping customer experience and IT leaders improve how their organisations communicate and on drawing business value from individual customer interactions.
