Firstup builds an intelligent communication platform that delivers personalized internal communications to every worker at scale. The platform combines personalization at scale, data-driven journey orchestration, multi-channel delivery across email, mobile, intranet and digital signage, and engagement analytics, all delivered as a SaaS employee experience product. Its reach extends to more than 17 million employees daily across 180 countries, including 40 of the Fortune 100.
The company's technical work centres on three areas. Journey orchestration coordinates hyper-personalized, data-driven communication journeys across channels; intelligent communication delivers tailored messages to individual workers; and engagement insights provides analytics intended to help enterprises improve productivity, retention, labour efficiency, safety compliance and revenue performance. Customers span consumer goods, automotive, pharmaceuticals, aerospace, and e-commerce and technology.
Firstup was formed through the combination of SocialChorus and Dynamic Signal, described as two high-growth SaaS leaders in the digital employee experience market. Its stated focus is on worker engagement, alignment and clarity across all levels of an organization, with a global footprint covering 180 countries.
